AEG: "Silent Laundry" Kampagne 2008

Megaposter mit Echtzeitmessung des Lärmpegels

Quelle: http://noiseawareness.blogspot.com

As part of the 360° AEG Silent Laundry campaign, megaposters were sited by the company in major cities in Europe (London, Berlin, Madrid, Brussels and Milan) to measure the ambient noise level – and to promote its range of quiet appliances. Decibel meters connected remotely to LED screens on the giant poster will display the current decibel level 24 hours a day. The decibel levels at each site location will also be fed to a campaign website (in Germany, www.noiseawareness.de; in UK, www.noiseawareness.co.uk) to allow users to compare noise levels in the five cities as well as find out more information on this issue.
«The key aim of this campaign was to create awareness on the issue of noise in and outside of the people’s homes and offer AEG laundry products as a solution to minimise it. But rather than running only traditional print or TV spots, we communicate the same message at all possible consumer touch points,» says Alexander Buhl, European Brand Director at AEG-Electrolux.
The climax of the campaign will be reached at the International Noise Awareness Day on 16th April 2008. AEG PR spokespersons will invite local press at the sites to further inform them about the background of the campaign, using domestic noise research (AEG Noise Report) conducted by the company.
“AEG knows that word-of-mouth, online and PR are key drivers of brand engagement and purchase decisions,” says Ulrich Gartner, Vice President Communications Europe. “This campaign is a very good example of using these elements as a part of the bigger picture.