The Customized, Social Future of Retail

SOCIAL SHOPPING PICKS UP STEAM

Shopping is becoming a highly customized experience. After years of showrooming — defined as the habit of looking at products in person, in a store, then buying them cheaper online — the data-driven shopping experience is finally landing inside brick-and-mortar stores, too. And the lines between the physical and digital worlds are blurring.

Birgit Coleman, a Connections Explorer and part of Swissnex San Francisco’s Startup and Innovation Services team, explores several examples how digital and physical shopping experiences can go hand in hand, e.g. the Westfield testing lab inside the San Francisco Centre, it’s project Bespoke, E-tailer (as opposed to retailer) Zappos› personal, digital shopper or pinpointing, a Pinterest Shopping Companion Tool for social shopping.
Well written and resourceful, well worth reading: Go to the article!
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