Adobe: "Creative License" Kampagne 2007

Interaktive Wandinstallation/ Motion Reactive Wall

Für den Launch von Adobe’s Creative Suite (CS) 3 im Frühjahr 2007 entwickelte die New Yorker Brand New School im Auftrag von Goodby, Silverstein & Partners eine Wandinstallation.
– Client: Adobe
– Agency: Goodby, Silverstein & Partners (Campaign), Brand New School, NY (Production), The Studio for Interactive Media (Interactive Development), Obscura Digital (Projection Technology & Set-Up)
– Location: Union Square, New York City; Picadilly Circus, London (both Virgin Megastores)
– Launch: Spring 2007
«Using some fairly sophisticated programming and tracking hardware, peoples’ movements are recorded and translated into an animated mixed-media mural that reflects the creative license afforded by the new Adobe Creative Suite software package. From left to right, the mural evolves from simplicity to complexity as more elements are introduced. The installation, which stands at 10’ X 25’ is set to tour around the world and appear at film festivals, media conferences, and wherever those seeking complete creative license are known to congregate.»
Eine Zusammenfassung des «Makings Offs» der interaktiven Wandinstallation unter http://www.brandnewschool.com