Microsoft: Flagship Store (Konzeptdetails)
Leak, fake oder echt?
Im Internet sind erste Details zu den Plänen für die Microsoft Flagship Stores bekannt geworden. Ob diese Informationen absichtlich oder unfreiwillig ihren Weg in Web gefunden haben, bleibt dabei offen. Ebenso ob es sich dabei nur um eine Studie oder um reale Pläne handelt – nicht nur wegen der frappierenden Ähnlichkeit mit den Apple Flagship Stores.
Ausführlicher Post inklusive 54 der 140 Präsentationsslides: http://gizmodo.com.
Die Higlights
- «There’s going to be a Digital Media Wall–a massive screen–that wraps around the entire store showing various messages, which you can see in some of the slides
- Personalization is something they’re stressing big time, with fancy areas devoted to customizing computers and gadgets using an «Xbox style» interface at various kiosks
- Lots of Surface demos
- Stage areas for Windows 7, Windows Media Center (PCTV) (it’s kinda surprising how much they’re pushing PCTV, actually), Windows Mobile and netbooks
- Their take on the Genius Bar is the Answers Bar (or Guru Bar or Windows Bar, depending on which slide you look at, showing it’s slightly up in the air, though we prefer Answers Bar since its sounds like slightly less like a Genius Bar ripoff)
- Apple Store-style table layouts
- Some of the stores they profiled for ideas are Nike, Nokia, Sony, Apple and AT&T
- They’re already planning out huge demos and events around Project Natal and their secret mobile project Pink
- A fancy Microsoft shopping bag
- You can pay to have your birthday party at the Microsoft Store»
Quelle: http://gizmodo.com