Prada x James Jean: "Trembled Blosom" Instore film 2008

Motion Graphics zur Kommunikation des Saisonthema

Mit der fortschreitenden Entwicklung hinter Motion Graphics und Multimedia setzen immer mehr Modemarken diese Medien ein, um die aktuellen Saisonthemen ihren Kunden zu vermitteln – so auch Prada 2008 mit dem animierten Kurzfilm «Trembled Blosom».

Worked in conjunction with Taiwanese-American illustrator James Jean, whose works have featured on comics, publications and ad campigns. The animated short, titled Trembled Blossoms, made its debut on February 5th at Prada’s SoHo flagship in New York, to coincide with New York Fashion Week.
The film tells the day of a forest nymph, starting from her wakening from her orchid bed. Next, she is dressed, at various junctures by various creatures, in products from Prada’s 2008 Spring/Summer Collection. Her day ends as she gathered one last item – her Prada bag, from a magical pond.
The plot line is in sync with Prada’s Spring/Summer theme as well, where Miuccia Prada captured influences of the psychedelic-induced dreamscapes from 60s and 70s. Giant prints and sketches from Trembled Blossoms currently adorned the Prada flagship in SoHo, New York.
Quelle: http://www.enavant.com/2008/02/09/prada-trembled-blossoms-%C3%97-james-jean/#more-1269