Adidas adiVerse Virtual Footwear Wall

Huge touch sensitive TV screen, blurring instore and online experiences

Adidas have created an in-store digital experience to showcase their 8,000+ shoe range. It can be deployed to allow almost any retailer to sell the entire Adidas product range without having to be a flagship store in a major city, which is a huge win for all sorts of retailers big and small.
– Client: adidas AG
– Agency: Start Judge Gill, London/ Manchester (http://www.startjg.com/)
– Rollout start: March 2011 (Unveiling: National Retail Federation Annual Expo 2011, NYC)
– YouTube case Video: http://www.youtube.com/watch?v=NKbsfOAVu3Y
– Vimeo Case Video: http://vimeo.com/18701611 (12.1.2011)
The experience is defined by a large footwear wall, made of multiple LCD touch screens that use facial recognition to detect a customers gender on approach to the wall. The adiVerse virtual footwear wall then customises the product experience for that gender, and helps guide them to the perfect shoe, or alternatively, let’s them browse the entire range of products, with each rendered in real-time 3D (hence the Intel partnership).
The most popular products get the full content play, with videos, game stats, product specs and even twitter feeds fed through to the customer. Customers can even add product into their virtual cart, and check out via an iPad that sales staff would hold, paying with credit card or cash.
Via: http://www.digitalbuzzblog.com/adidas-adiverse-virtual-footwear-wall/ (17.1.2011)