Amnesty International (Schweiz): "Not Here But Now" Campaign 2006

Human rights violations

Amnesty International in Switzerland launched an award-winning human rights awareness campaign, “Not Here But Now”, using outdoor poster s on walls in Swiss cities in June 2006.
– Client: Amnesty Internatioal (Switzerland)
– Agency: Walker Werbeagentur, Zürich
– Locations: Swiss Cities (Zürich, Geneva, Basel, Winterthur)
– Date: 2006
The aim of the campaign was to remind people that human rights violations were occurring within a few hours flight from Swiss cities. Swiss cities are linked with troubled zones: Gaza and Zurich, Somalia and Geneva, Israel and Basel, Iraq and Basel, China and Geneve, Liberia and Winterthur. The “Not Here But Now” campaign won a Gold Outdoor Lion at Cannes International Advertising Festival 2007.
Via: http://theinspirationroom.com/daily/2007/amnesty-international-not-here-but-now/ (27.7.2007)