Qualitative und quantitative Erhebung des digitalen Aussenwerbemarkts in Deutschland, Österreich und der Schweiz Die erste Erhebung des Digitalen Außenwerbemarktes durch die invidis consulting GmbH ist online verfügbar – nach dem Digital Signage-Ranking 2010 eine weitere Premiere und ein neuer, regelmäßiger und kostenfreier Service. – Download “Digitale Außenwerbung 2011″ – Download “Digital Signage-Markt 2010″ Digital out […]
Digital Out-of-Home-Media
Live, Real-time, Adhoc – Echtzeit im digitalen und realen Raum Durch die Verbreitung digitalen Infrastrukturen und pervasiver Technologien rücken virtuelle und reale Räume zunehmend zusammen. Die Grenzen zwischen realen (physischen, gebauten) und medialen (technischen, narrativen) Welten verschwimmen, emulgieren in eine hybride Erfahrungswirklichkeit. Eine wichtige Rolle spielt dabei der Umgang mit der Zeit, sei es für […]
Livestream mit Countdown auf einem Werbe-Display Das Modelabel Burberry wird heute, am 21. Februar 2011, seine Prorsum Herbst-/Winterkollektion 2011 Womenswear Show via Livestream direkt von der London Fashion Show übertragen. In über 150 Ländern wird die Online-Übertragung zu sehen sein – an 40 Orten finden außerdem Live-Events statt. Burberry ist die erste Marke, die live […]
10th anniversary celebration spectacle To celebrate the 10th anniversary of its $200-million-per-year U.S. e-commerce business and the launch of its e-commerce site in the UK, Ralph Lauren is staging a “four-dimensional” light installation on Wednesday night at its flagship locations in New York and London. – YouTube Video: http://www.youtube.com/watch?v=4S4xbKYw528 (Madison Ave, NYC) – YouTube Behind […]
3D Projection, Amsterdam In order to enforce the launching of the new Samsung 3D TV, NuFormer Projection designed and developed an impressive 3D projection on the façade of the Beurs van Berlage in Amsterdam. The projection was implemented on May 20 and lasted till May 22, 2010. Spectators were able to view the projection during […]
Multdimensional Storytelling HBO’s Cube installation and interactive site, launched in 2009, has won Gold at the Art Directors Club awards, following on from the Pencil award for entertainment at the One Show. The integrated campaign is centred on a four sided screen, presenting a multi-dimensional storytelling experience. – Client: HBO (Home Box Office) – Credits: […]
Singalong in Trafalgar Square Remember the T-Mobile dance in Liverpool St. Station? The flash mob stunt was followed up, 6 pm to 7 pm on Thursday April 30, with a Sing-a-long at Trafalgar Square. – Client: T-Mobile – Credits: Saatchi & Saatchi, London; Partizan Films – Location: Trafalgar Square, London – Date: April 30, 2009 […]
Expression of peoples› daily movements – Client: Hermes – Credits: Tokujin Yoshioka (Design); Satoshi Asakawa (Production) – Location: Maison Hermès, Ginza5-4-1, Chuo-ku, Tokyo – Date: November 19, 2009 through to January 19, 2010 – YouTube (HD): http://www.youtube.com/watch?v=5RD_Of2wD3g Maison Hermes in Japan is experimenting with a shop front window art installation designed by Tokujin Yoshioka and […]
Interactive Ads Transforms Audience Into Dancing Babies French water brand, evian, brings its ‘Live Young’ campaign to a new level with a series of interactive bus shelter advertisements, co-created with design firm – JCDecaux. Five downtown Chicago bus shelters have been integrated with a digital screen that features a dancing baby body, complete with music. […]
Lynx and Axe Angels will Fall Unilever is presenting Lynx Excite and Axe Excite as the nadir of angels in “Angels Will Fall”, a television, ambient and interactive advertising campaign. Lynx Excite was promoted in two augmented reality “ambushes” in Victoria Station, London, and the Birmingham Bullring. Once people stepped inside the special Lynx Excite […]