Digital Out-of-Home-Media

C&A Fashion Likes

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Kleiderbügel mit «Mir gefällt»-Zähler Facebook-Bewertungen erobern die Offline-Welt: Die Modefirma C&A hat ihre Kleiderbügel mit einem digitalen Zähler ausgestattet, der anzeigt, wie häufig ein Kleidungsstück bei Facebook mit einem «Like» versehen wurde. Vorerst hängen die «Gefällt mir»-Bügel allerdings nur in Brasilien. – Youtube Video: http://www.youtube.com/watch?feature=player_embedded&v=K4qdNb6FvGY – C&A Facebook Site: https://www.facebook.com/ceaBrasil/app_185396351576200 São Paolo – Bei Online-Shops […]

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First symposium organized by SARN – Swiss Artistic Research Network – Type: Interdisciplinary artistic research conference – Venue: Lucerne, Switzerland – Dates: Thursday 26 & Friday 27 April 2012 – Registration: www.sarn.ch | info@sarn.ch Artistic research often functions as a bridge between the process of creating artworks and explaining, processing, and positioning them in a […]

120416_UrbanMediaCulture

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Herausgegeben von Susa Pop/ Ursula Stalder/ Gernot Tscherteu/ Miriam Struppek Erscheint heute! – Gebundene Ausgabe: 380 Seiten – Verlag: Av Edition (16. April 2012) – Sprache: zweisprachig Englisch/ Deutsch – ISBN-10: 3899861698 – ISBN-13: 978-3899861693 – Amazon-Link: http://www.amazon.de/Urban-Media-Cultures-Susa-Pop/dp/3899861698 An diesem Mittwoch, 18.04., stellen wir die Publikation im Rahmen des Media Facades Summits während Light & […]

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ACTIVE LANDSCAPE – SWANN THOMMEN 30.03.2012 – 29.04.2012 TALK on LIVE STREAM | www.collective-view.ch Sunday 15.April, 7 p.m. CEST | with Swann Thommen and Raffael Dörig In Swann Thommen’s conversation with Raffael Dörig, the artist talks about the question on how the designed real-time webcam image affects our view of reality. The result of Swann […]

Calvin Klein cK One Digital Campaign 2011

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Digital Storytelling Calvin Klein will begin unveiling March 1 its largest digital initiative to date — a global multi-platform campaign that includes online, mobile, print, outdoor and plenty of social media. The campaign is designed to transform ck one, previously the name of a line of unisex fragrances, into a global lifestyle brand that includes […]

Calvin Klein Rain Rain come again

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An ad that relies on weather Hidden nakedness attracts more attention. This ad has also a double advantage for Calvin Klein. It simultaneously advertises their sleeve and brassier together. – Advertising School: Chosun University, Gwangju, South Korea – Creative Director: Ho-kyun Jung – Art Directors / Photographers: Ho-kyun Jung – Copywriter: Jae-shik Seo – Released: […]

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Digital Signage Ranking 2011 Es ist wieder soweit – invidis erfasst den Digital Signage Markt 2011 in Deutschland, Österreich und der Schweiz. Im April werden die Ergebnisse im Rahmen des Digital Signage Marktreports wieder kostenlos veröffentlicht. Im vergangenen Jahr erfasste und veröffentlichte invidis zum ersten Mal eine Übersicht des stark fragmentierten deutschsprachigen Digital Signage Marktes. […]

Tesco Homeplus Virtual Superstore Bus stop

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Tesco Homeplus expands number of virtual stores Tesco Homeplus is expanding the trial of its award-winning virtual stores to more than 20 bus stops in South Korea, giving busy commuters the opportunity to do their grocery shopping ‹on the go.› The new stores follow the launch of the world’s first virtual store, opened by Tesco […]

Tesco Homeplus Virtual Superstore

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Virtual Store in Seoul Nomination by the London Design Museum Tesco Homeplus Virtual Store in Seoul has been nominated for› Digital Design of the Year› by the London Design Museum (www.designmuseum.org). The exhibition is open from 8th February – 15th July 2012 (www.designsoftheyear.com). About Tesco Homeplus Virtual Store Tesco Homeplus opened the world’s first virtual […]

Chanel Ginza Tokyo (Peter Marino Arch.)

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Art meets Architecture The façade of Chanel’s Flagship store in Ginza, Tokyo, serves at once as communications media, daylighting source, and fashion icon — plus it allows views between interior and exterior at all times. The design team, led by Peter Marino + Associates Architects, envisaged a 10-story-high media wall, flashing messages and patterns by […]

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