Illuminated Skin The Galleria retail center has undergone a makeover to better reflect the glamour of its merchandise. After a year-long renovation by UNStudio in collaboration with Arup Lighting, the retail complex now dazzles customers with a luminous cloak of color-changing glass disks unfolding into the brightened interior landscape. – Client: Hanwha Stores Co., LTD […]
Jumbo Customers Scan QR Codes Which Take them to the Mobile Friendly Website While virtual shelves began with Tesco’s Korean subsidiary Homeplus, Chilean subway riders are now being offered a similar opportunity inspired by the Home plus system. The Chilean initiative, branded Jumbo Mobile, is currently being trialed in two subway stations in Santiago. The […]
Supermarkt testet Wunschbaum In drei Migros-Testfilialen können Kunden nun das Sortiment in den betreffenden Supermärkten mitbestimmen. Sprechen sich genügend Kunden an einem “elektronischen Wunschbaum“ für die Einführung eines in jener Filialen noch nicht vorhandenen Produkts aus dem Migros-Sortiment aus, wird der Artikel eingeführt. Findet der Pilotversuch die erhoffte Akzeptanz, werden die “Wunschbäume“ weiterverbreitet. Entwickelt wurde […]
Smartes Online-Shopping Eine kleine Kopie des Tesco Homeplus ‹Virtual Superstore› in Seoul, Korea? Möglich, allerdings wegen des andern Standorts – im Zentrum der Stadt – auch ein anderer USP («Kein mühsames Schleppen mehr»). Und leider um einiges weniger ästhetisch. Aber eine smarte Idee ist es allemal…
3D Projection, Amsterdam In order to enforce the launching of the new Samsung 3D TV, NuFormer Projection designed and developed an impressive 3D projection on the façade of the Beurs van Berlage in Amsterdam. The projection was implemented on May 20 and lasted till May 22, 2010. Spectators were able to view the projection during […]
Expression of peoples› daily movements – Client: Hermes – Credits: Tokujin Yoshioka (Design); Satoshi Asakawa (Production) – Location: Maison Hermès, Ginza5-4-1, Chuo-ku, Tokyo – Date: November 19, 2009 through to January 19, 2010 – YouTube (HD): http://www.youtube.com/watch?v=5RD_Of2wD3g Maison Hermes in Japan is experimenting with a shop front window art installation designed by Tokujin Yoshioka and […]
Let the store come to people! Tesco Supermarkets in South Korea were rebranded as “Homeplus“, adjusting to the local market and moving up to the second most popular store behind the number one company, E-mart. However the company faced the challenge of taking on E-Mart without opening many more stores. – Client: Tesco – Agency: […]
Large Scale Projection Display Coca Cola is celebrating 125 years in business in style with a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. The multimedia display features a high-resolution cinematic show reaching 26 stories high on all four sides of the Coca-Cola Tower at their headquarters […]
Digitales Mega-Spektakel mit Hologrammen und echte Models Burberry eröffnete am 15. April 2011 am Sparkle Roll Plaza in Peking einen neuer Flagshipstore (Entwurf: Christopher Bailey). In dem 1.200 Quadratmeter großen Store sind gigantische LED-Flatscreen-Videowände installiert, auf denen das technologie-affinen Unternehmen Schauen und andere Events live übertragen kann. Die Eröffnung des neuen Mega-Store wurde am Donnerstag […]
Harrods Unveils New Digital Advertising Opportunities Harrods is set to offer its brands and clients the very latest in digital media advertising. The unveiling of a revamped state-of-the-art escalator complete with the latest generation of digital screens follows a multi-million pound redevelopment programme. – Project Website: http://harrods-advertising.com/ August 31, 2011, By Adrian J Cotterill, Editor-in-Chief […]