An ad that relies on weather Hidden nakedness attracts more attention. This ad has also a double advantage for Calvin Klein. It simultaneously advertises their sleeve and brassier together. – Advertising School: Chosun University, Gwangju, South Korea – Creative Director: Ho-kyun Jung – Art Directors / Photographers: Ho-kyun Jung – Copywriter: Jae-shik Seo – Released: […]
Tesco Homeplus expands number of virtual stores Tesco Homeplus is expanding the trial of its award-winning virtual stores to more than 20 bus stops in South Korea, giving busy commuters the opportunity to do their grocery shopping ‹on the go.› The new stores follow the launch of the world’s first virtual store, opened by Tesco […]
Virtual Store in Seoul Nomination by the London Design Museum Tesco Homeplus Virtual Store in Seoul has been nominated for› Digital Design of the Year› by the London Design Museum (www.designmuseum.org). The exhibition is open from 8th February – 15th July 2012 (www.designsoftheyear.com). About Tesco Homeplus Virtual Store Tesco Homeplus opened the world’s first virtual […]
Jumbo Customers Scan QR Codes Which Take them to the Mobile Friendly Website While virtual shelves began with Tesco’s Korean subsidiary Homeplus, Chilean subway riders are now being offered a similar opportunity inspired by the Home plus system. The Chilean initiative, branded Jumbo Mobile, is currently being trialed in two subway stations in Santiago. The […]
Supermarkt testet Wunschbaum In drei Migros-Testfilialen können Kunden nun das Sortiment in den betreffenden Supermärkten mitbestimmen. Sprechen sich genügend Kunden an einem “elektronischen Wunschbaum“ für die Einführung eines in jener Filialen noch nicht vorhandenen Produkts aus dem Migros-Sortiment aus, wird der Artikel eingeführt. Findet der Pilotversuch die erhoffte Akzeptanz, werden die “Wunschbäume“ weiterverbreitet. Entwickelt wurde […]
Smartes Online-Shopping Eine kleine Kopie des Tesco Homeplus ‹Virtual Superstore› in Seoul, Korea? Möglich, allerdings wegen des andern Standorts – im Zentrum der Stadt – auch ein anderer USP («Kein mühsames Schleppen mehr»). Und leider um einiges weniger ästhetisch. Aber eine smarte Idee ist es allemal…
Livestream mit Countdown auf einem Werbe-Display Das Modelabel Burberry wird heute, am 21. Februar 2011, seine Prorsum Herbst-/Winterkollektion 2011 Womenswear Show via Livestream direkt von der London Fashion Show übertragen. In über 150 Ländern wird die Online-Übertragung zu sehen sein – an 40 Orten finden außerdem Live-Events statt. Burberry ist die erste Marke, die live […]
10th anniversary celebration spectacle To celebrate the 10th anniversary of its $200-million-per-year U.S. e-commerce business and the launch of its e-commerce site in the UK, Ralph Lauren is staging a “four-dimensional” light installation on Wednesday night at its flagship locations in New York and London. – YouTube Video: http://www.youtube.com/watch?v=4S4xbKYw528 (Madison Ave, NYC) – YouTube Behind […]
3D Projection, Amsterdam In order to enforce the launching of the new Samsung 3D TV, NuFormer Projection designed and developed an impressive 3D projection on the façade of the Beurs van Berlage in Amsterdam. The projection was implemented on May 20 and lasted till May 22, 2010. Spectators were able to view the projection during […]
Multdimensional Storytelling HBO’s Cube installation and interactive site, launched in 2009, has won Gold at the Art Directors Club awards, following on from the Pencil award for entertainment at the One Show. The integrated campaign is centred on a four sided screen, presenting a multi-dimensional storytelling experience. – Client: HBO (Home Box Office) – Credits: […]