Singalong in Trafalgar Square Remember the T-Mobile dance in Liverpool St. Station? The flash mob stunt was followed up, 6 pm to 7 pm on Thursday April 30, with a Sing-a-long at Trafalgar Square. – Client: T-Mobile – Credits: Saatchi & Saatchi, London; Partizan Films – Location: Trafalgar Square, London – Date: April 30, 2009 […]
Campaigns
Expression of peoples› daily movements – Client: Hermes – Credits: Tokujin Yoshioka (Design); Satoshi Asakawa (Production) – Location: Maison Hermès, Ginza5-4-1, Chuo-ku, Tokyo – Date: November 19, 2009 through to January 19, 2010 – YouTube (HD): http://www.youtube.com/watch?v=5RD_Of2wD3g Maison Hermes in Japan is experimenting with a shop front window art installation designed by Tokujin Yoshioka and […]
Interactive Ads Transforms Audience Into Dancing Babies French water brand, evian, brings its ‘Live Young’ campaign to a new level with a series of interactive bus shelter advertisements, co-created with design firm – JCDecaux. Five downtown Chicago bus shelters have been integrated with a digital screen that features a dancing baby body, complete with music. […]
Lynx and Axe Angels will Fall Unilever is presenting Lynx Excite and Axe Excite as the nadir of angels in “Angels Will Fall”, a television, ambient and interactive advertising campaign. Lynx Excite was promoted in two augmented reality “ambushes” in Victoria Station, London, and the Birmingham Bullring. Once people stepped inside the special Lynx Excite […]
Windows into Another World Lego art was taken to the streets in a set of three murals mounted on bus stop adshels in Singapore. When viewed from the front, the murals blended with the background even in their illustrative and studs-out form. – Client: Lego – Agency: Ogilvy & Mather, Malaysia – Lego artist Nicholas […]
Let the store come to people! Tesco Supermarkets in South Korea were rebranded as “Homeplus“, adjusting to the local market and moving up to the second most popular store behind the number one company, E-mart. However the company faced the challenge of taking on E-Mart without opening many more stores. – Client: Tesco – Agency: […]
See-through Billboard This very interesting outdoor campaign for Google Video Germany used a billboard imitating a real-life video player that captures the life as it happens. The tagline is «any film you can imagine», a simple message that encourages people to search for videos and to upload their own videos. AdFreak has an interesting explanation […]
Large Scale Projection Display Coca Cola is celebrating 125 years in business in style with a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. The multimedia display features a high-resolution cinematic show reaching 26 stories high on all four sides of the Coca-Cola Tower at their headquarters […]
Digitales Mega-Spektakel mit Hologrammen und echte Models Burberry eröffnete am 15. April 2011 am Sparkle Roll Plaza in Peking einen neuer Flagshipstore (Entwurf: Christopher Bailey). In dem 1.200 Quadratmeter großen Store sind gigantische LED-Flatscreen-Videowände installiert, auf denen das technologie-affinen Unternehmen Schauen und andere Events live übertragen kann. Die Eröffnung des neuen Mega-Store wurde am Donnerstag […]
Human rights violations Amnesty International in Switzerland launched an award-winning human rights awareness campaign, “Not Here But Now”, using outdoor poster s on walls in Swiss cities in June 2006. – Client: Amnesty Internatioal (Switzerland) – Agency: Walker Werbeagentur, Zürich – Locations: Swiss Cities (Zürich, Geneva, Basel, Winterthur) – Date: 2006 The aim of the […]