Coca-Cola: 125th Anniversary Projection, Atlanta (2011)

Large Scale Projection Display

Coca Cola is celebrating 125 years in business in style with a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. The multimedia display features a high-resolution cinematic show reaching 26 stories high on all four sides of the Coca-Cola Tower at their headquarters in Atlanta, GA. As a way to thank fans for their support, Coca Cola is lighting up photos from Facebook, Flickr, Twitter, and more.
– Client: Coca Cola
– Visual design and projections: Obscura Digital
– Location: Coca Cola Tower, Atalanta
– Launch: May 6, 2011
– YouTube (HD): http://www.youtube.com/watch?v=KFshiUe_Mmw
Via: http://theinspirationroom.com/ (12.5.2011)
More Info on campaign: http://theinspirationroom.com/daily/2011/coca-cola-celebrates-125-years/

Facts

The Scale
• The entire Coca-Cola North Ave. tower in Atlanta—26 stories high and 402 feet (122.8 m) high—is canvassed in scrim.
• The projection covers an area 339 feet high and 157 feet wide per side of the building.
• The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the world’s largest single building illumination.
The technology
• This display uses 45 projectors that are 20,000 lumens each, for a total of nearly 1 million lumens of light simultaneously projected onto the building.
• The overall projection resolution is more than 7,000 pixels wide (7040 x 3800).
• The visual design and projections were created and executed by Obscura Digital.
The creative
• The show features the iconic Coca-Cola contour bottle projected in 3-D across the 26 stories of the building.
• This display includes imagery from a library of 125 years of Coca-Cola advertising.
• On the additional show nights, programming variations and surprise architectural effect elements will be added.
• The show features photos posted by Coca-Cola Facebook fans from around the world.
• Throughout May, consumers who upload their favorite Coca-Cola photos to the Coca-Cola Facebook Fan Page could have their pictures included in the show.
The carbon offset
• The carbon emissions from this event will be offset in support of Georgia’s Valley Wood Carbon Sequestration Project.
Via: http://www.adweek.com/adfreak/coke-celebrates-125th-birthday-largest-building-illumination-ever-131601