Evian "Live Young" Interactive Ad Campaign

Interactive Ads Transforms Audience Into Dancing Babies

French water brand, evian, brings its ‘Live Young’ campaign to a new level with a series of interactive bus shelter advertisements, co-created with design firm – JCDecaux. Five downtown Chicago bus shelters have been integrated with a digital screen that features a dancing baby body, complete with music. Furthermore, the shelters’ QR codes enable the audience to interact with the campaign through the evian mobile website, where they can watch ads and download the ‘LetsBabyDance’ iPhone application that allows them to join in and be part of the user-generated version of the dancing baby video.
YouTube video:http://www.youtube.com/watch?v=I4QliZUO5Nc
Jerome Goure, VP Marketing of Danone Waters of America, Inc., explains the campaign: The idea here was to shake it up a bit and bring something new and exciting to people’s every day commute. After all, evian wants to help people live in the moment and to ‘Live young,’ no matter what the setting.
There has already been over 20,000 total screen activations throughout the campaign and the busiest bus shelter had nearly six hours of daily playing time. Check out a video of the interactive campaign below.
via PSFK: http://www.psfk.com/ (By Alice Chan on September 14, 2011)