Google Inc.: "Google Video" Campaign 2006

See-through Billboard

This very interesting outdoor campaign for Google Video Germany used a billboard imitating a real-life video player that captures the life as it happens. The tagline is «any film you can imagine», a simple message that encourages people to search for videos and to upload their own videos. AdFreak has an interesting explanation for the unusual idea: the see-through billboards suggest «that online video presents life in all its glorious randomness».
– Client: Google Inc.
– Agency: Kolle Rebbe Werbeagentur, Hamburg (?)
– Location: Berlin (?)
– Song (in the video): New Radicals – «Mother We Just Can’t Get Enough»
– YouTube Video: http://www.youtube.com/watch?v=Um-WL7FRANM
It’s not very clear if the campaign was launched before or after the YouTube acquisition, but the fact that the video embedded below is from YouTube tells a lot about Google Video’s success. The ads were a huge hit with passersby.
Via: http://googlesystem.blogspot.com/2008/04/outdoor-campaign-for-google-video.html (April 2008)