Lego: "Imagine" Campaign 2011

Windows into Another World

Lego art was taken to the streets in a set of three murals mounted on bus stop adshels in Singapore. When viewed from the front, the murals blended with the background even in their illustrative and studs-out form.
– Client: Lego
– Agency: Ogilvy & Mather, Malaysia
– Lego artist Nicholas Foo (Blackbulb) with Lego builders Too Jun Jie, Inessa Loh and Darshan Kadam
– Locations: Singapore
– Launch: March 2011
Certified Lego artist Nicholas Foo (Blackbulb) worked with Ogilvy’s creative team to design “Whale”, “Monster” and “Caterpillar”. Each piece measured around 1.2m x 1.8m and used a total of over 97,000 pieces of 1×1 plates. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.
Via: http://theinspirationroom.com/daily/2011/lego-imagine-windows-into-another-world/ (28.7.2011)