Maison Hermes x Tokujin Yoshioka: Scarves in Shop Window, Tokyo

Expression of peoples› daily movements

– Client: Hermes
– Credits: Tokujin Yoshioka (Design); Satoshi Asakawa (Production)
– Location: Maison Hermès, Ginza5-4-1, Chuo-ku, Tokyo
– Date: November 19, 2009 through to January 19, 2010
– YouTube (HD): http://www.youtube.com/watch?v=5RD_Of2wD3g
Maison Hermes in Japan is experimenting with a shop front window art installation designed by Tokujin Yoshioka and produced by Satoshi Asakawa. Each window shows a Hermès scarf apparently being blown about by the breath of a Japanese actress. The illusion is achieved by venting air from a small hole in the wall near the mouth in the printed image.
Tokujin Yoshioka explains his thinking behind the installation: “On designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’ with a suspicion of humor. there are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them”.
Via: http://theinspirationroom.com/daily/2010/maison-hermes-scarves-in-shop-window/ (18.1.2010)