Konferenz "Media Facades" 2008, Berlin

«Myths and Potentials of Media Architecture and Urban Screens»

Das Medienfassaden Festival in Berlin will einen Beitrag leisten, um den Diskurs zwischen den Akteuren und der Entstehung richtungsweisender Projekte zu unterstützen und um Fehlentwicklungen der visuellen Überreizung des Stadtraums zu vermeiden und so eine bessere Akzeptanz zu erreichen.
Quelle: www.mediaarchitecture.org/mediafacades2008/
Festival website: www.mediaarchitecture.org/mediafacades2008/
Download Media facades catalogue

Auszug aus dem Festival-Programm

The MEDIA FACADES FESTIVAL BERLIN 2008 is an action research project, engaging a wide range of stakeholders with distinctive interests in the public space. The event will promote a multi-disciplinary approach to technology, architecture and media art in modern cities through a program of round tables, a workshop, panel sessions, lectures, urban screenings and an exhibition.

Exhibition at the German Architecture Centre (DAZ)

This exhibition will explore the integration of moving images into the building facade as a communicative element, and its effect on Urban Space. A selection of innovative projects that have been realized in various cities will demonstrate possible connections between architecture and screens and highlight different artistic and architectural strategies. Practical technical information will give architects a deeper insight into the challenges and possibilities of utilizing new media in architecture.
(Weitere Informationen zur Ausstellung)

Conference at the DAZ

The symposium will foster face-to-face contact and deepen the theoretical background of the issues addressed in the exhibition and workshop. Topics such as the following could be addressed:
* The sustainable integration of digital moving images in the urban architectural landscape
* The changing perception of architecture and public space in the digital age
* Relationships between developments in technology, site specificity and new content
* Interactive design and networking tools for the communication with citizens
* Achieving a balance between commercial, communal and cultural interests
(Weitere Informationen zur Konferenz)

Screenings on four media facades and one multimedia terminal in Berlin

Media architecture as a type of urban screens are a new exhibition and media format. The aim is to explore the wide variation of possible creative non-commercial content in this interdisciplinary project. Five media facades and one multimedia-terminal in central Berlin will serve as test areas for creative contents. The main focus is on exploring a new format in terms of content, form, spatiality and local relation. A three day workshop for the 20 selected participants/teams of artists will be organised to prepare for the two production phases. The first results will be tested for feasibility in an early test screening. Experiences and observation of the audience’s reaction will publicly be discussed in a panel discussion after the screenings at the Art Forum Berlin and will be summarised in a publication.
The Four Media Facades in Berlin
1. SAP media facade in the Rosenthaler Straße
2. O2 World media facade
3. Night screen at the Gasometer Schöneberg
4. Projection facade of the Collegium Hungaricum Berlin (CHB)
5. Wall-terminal, in front of the CHB
(Weitere Informationen zur den Screenings)