Reebok x Nicole Scherzinger: Zigtech Launch Event 2010

Reebok Zigtech Live Launch Event

• A true media first using Nicole Sherzinger from the Pussy Cat Dolls.
• Aimed to create a high profile launch in one of the UK’s key shopping destinations.
• Demonstrating the power of digital out-of-home. Maximising the technology available.
• 1 billboard creating an experiential “live event” and generating the “word of mouth” factor.
• Good media selection leading to huge brand amplification.
• Creating two-way interaction between the brand spokesperson and the target audience. Much deeper communication.

Excellent case movie on Ocean Outdoor’s Website! See: http://www.oceanoutdoor.com/
Via: http://www.oceanoutdoor.com/ (29.11.2010)